| 000 | 00455nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0023344105 | ||
| 082 |
_a658.8 _bEVM |
||
| 100 |
_aEvans, Joel R. _998821 |
||
| 245 |
_aMarketing _cJoel R. Evans and Barry Berman |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York: _bMacmillan, _c1987. |
||
| 300 | _axxiv, 744p. | ||
| 500 | _aincludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9123980 |
||
| 700 |
_aBerman, Barry (jt. auth) _9123972 |
||
| 942 | _cBK | ||
| 999 |
_c15499 _d15499 |
||