000 00388nam a22001337a 4500
020 _a9781138332089
082 _a658.802
_bALA
100 _aAlsem, Karel Jan
_9218325
245 _aApplied strategic marketing
_b: a step by step approach
_cKarel Jan Alsem
260 _aLondon:
_bRoutledge,
_c2019.
300 _axiii, 224p.
650 _aMarketing-Management
_9218326
942 _cBK
999 _c155081
_d155081