000 | 00653nam a22001937a 4500 | ||
---|---|---|---|
020 | _a9780078112102 | ||
082 |
_a658.8 _bZES |
||
100 |
_aZeithaml, Valarie A. _9227697 |
||
245 |
_aServices marketing _b: integrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
||
250 | _a7th ed. | ||
260 |
_aNew York: _bMcGraw Hill, _c2018. |
||
300 | _axxviii,514p. | ||
650 |
_aService industries-Marketing _9227698 |
||
650 |
_aCustomer services _9227699 |
||
650 |
_aMarketing _9227700 |
||
700 |
_aBitner, Mary Jo. (jt.auth.) _9227701 |
||
700 |
_aGremler, Dwayne D. (jt.auth.) _9227702 |
||
942 | _cBK | ||
999 |
_c156326 _d156326 |