000 00653nam a22001937a 4500
020 _a9780078112102
082 _a658.8
_bZES
100 _aZeithaml, Valarie A.
_9227697
245 _aServices marketing
_b: integrating customer focus across the firm
_cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
250 _a7th ed.
260 _aNew York:
_bMcGraw Hill,
_c2018.
300 _axxviii,514p.
650 _aService industries-Marketing
_9227698
650 _aCustomer services
_9227699
650 _aMarketing
_9227700
700 _aBitner, Mary Jo. (jt.auth.)
_9227701
700 _aGremler, Dwayne D. (jt.auth.)
_9227702
942 _cBK
999 _c156326
_d156326