| 000 | 00553nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9789332518377 | ||
| 082 |
_a659.1 _bCLI |
||
| 100 |
_aClow, Kenneth E. _9123985 |
||
| 245 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E.Clow and Donald E. Baack |
||
| 250 | _a6th ed. | ||
| 260 |
_aNoida: _bPearson, _c2017. |
||
| 300 | _a455p. | ||
| 650 |
_aAdvertising _9227946 |
||
| 650 |
_aSale promotion _9227947 |
||
| 650 |
_aCommunication in marketing _914486 |
||
| 700 |
_aBaack, Donald E. (jt.auth.) _9227948 |
||
| 942 | _cBK | ||
| 999 |
_c156392 _d156392 |
||