000 | 00548nam a22001577a 4500 | ||
---|---|---|---|
020 | _a9781138561410 | ||
082 |
_a658.8 _bMAR |
||
245 |
_aMarketing management _b:a cultural Perspective, _cEdited by Luca M.Visconti, Lisa Penaloza and Nil Toulouse |
||
250 | _a2nd ed. | ||
260 |
_aLondon: _bRoutledge, _c2012. |
||
300 | _axviii, 528p. | ||
650 |
_aMarketing--Management-cross cultural studies. _9230940 |
||
650 |
_aExport marketing--Cross-cultural studies. _9230941 |
||
650 |
_aMarketing--Cross-cultural studies. _9230942 |
||
942 | _cBK | ||
999 |
_c156703 _d156703 |