| 000 | 00527nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250829153730.0 | ||
| 020 | _a0130263125 | ||
| 082 |
_a658.8 _bKOP |
||
| 100 |
_aKotler, Philip _931965 |
||
| 245 |
_aPrinciples of marketing; _cPhilip Kotler and Gary Armstrong, |
||
| 250 | _a12th ed. | ||
| 260 |
_aNew Jersey: _bPrentice-Hall, _c2001. |
||
| 300 | _axxxi,785p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9172633 |
||
| 700 |
_aArmstrong, Gary (jt. auth) _9124330 |
||
| 942 | _cBK | ||
| 999 |
_c15690 _d15690 |
||