| 000 | 00387nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9781137526236 | ||
| 082 |
_a658.87 _bPAM |
||
| 100 |
_aPalmatier, Robert W. _9232785 |
||
| 245 |
_aMarketing strategy _b: based on first principles and data analytics |
||
| 260 |
_aLondon: _bPalgrave, _c2017. |
||
| 300 | _axxix, 288p. | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9232786 |
||
| 942 | _cBK | ||
| 999 |
_c157492 _d157492 |
||