000 00371nam a2200145Ia 4500
020 _a81-7488-180-8
082 _a658.8
_bBAM
245 _aMarketing management
_cedited by G S Batra
260 _aNew Delhi:
_bAnmol Publications,
_c1996.
300 _aviii, 309p
546 _aeng
650 _aMarketing-Management
_9123818
700 _aBatra, G S
_9123819
942 _cBK
999 _c15913
_d15913