000 00589nam a22001817a 4500
020 _a9780367786472
082 _a174.4
_bETH
245 _aEthical branding and marketing
_b: cases and lessons
_cEdited by Hagai Gringarten and Raul Fernandez- Calienes
260 _aNew York:
_bRoutledge,
_c2019.
300 _a195 p
500 _aPB
546 _aEn
650 _aMarketing - Moral and ethical aspect
_9263758
650 _aBranding - Moral and ethical aspect
_9263759
700 _aGringarten, Hagai, ed.
_9263760
700 _aFernandez- Calienes, Raul ed.
_9263761
942 _cBK
999 _c159274
_d159273