000 | 00589nam a22001817a 4500 | ||
---|---|---|---|
020 | _a9780367786472 | ||
082 |
_a174.4 _bETH |
||
245 |
_aEthical branding and marketing _b: cases and lessons _cEdited by Hagai Gringarten and Raul Fernandez- Calienes |
||
260 |
_aNew York: _bRoutledge, _c2019. |
||
300 | _a195 p | ||
500 | _aPB | ||
546 | _aEn | ||
650 |
_aMarketing - Moral and ethical aspect _9263758 |
||
650 |
_aBranding - Moral and ethical aspect _9263759 |
||
700 |
_aGringarten, Hagai, ed. _9263760 |
||
700 |
_aFernandez- Calienes, Raul ed. _9263761 |
||
942 | _cBK | ||
999 |
_c159274 _d159273 |