| 000 | 00597nam a22002057a 4500 | ||
|---|---|---|---|
| 020 | _a9781259548147 | ||
| 082 |
_a659.1 _bBEA |
||
| 100 |
_aBelch, George E. _9267703 |
||
| 245 |
_aAdvertising and promotion _b: an integrated communications perspective _cGeorge E. Belch & Michael A. Belch |
||
| 250 | _a11th. | ||
| 260 |
_aNew York: _bMcGraw Hill, _c2018. |
||
| 300 | _a764 p. | ||
| 500 | _aHB | ||
| 546 | _aEN | ||
| 650 |
_aAdvertising _9267704 |
||
| 650 |
_aSales promotion _9267705 |
||
| 650 |
_aCommunication in marketing _914486 |
||
| 700 |
_aBelch , Michael A. _9267706 |
||
| 942 | _cBK | ||
| 999 |
_c159406 _d159405 |
||