000 00511nam a22001697a 4500
020 _a9780367184834
082 _a658.472
_bDAT
245 _aData analytics in marketing, entrepreneurship, and innovation
_cedited by Mounir Kehal and Shahira El Alfy
260 _aBoca Raton:
_bCRC Press,
_c2021.
300 _aix, 181p.
500 _aHB
546 _aEng
650 _aMarketing--Data processing
_9276016
700 _aKehal, Mounir (ed.)
_9276017
700 _aEl Alfy, Shahira (ed.)
_9276018
942 _cBK
999 _c160166
_d160165