000 | 00604nam a22002057a 4500 | ||
---|---|---|---|
020 | _a9781285429786 | ||
082 |
_a658.8 _bHOS |
||
100 |
_aHoffman, K. Douglas _9275567 |
||
245 |
_aServices marketing _b: concepts, strategies, & cases _cK. Douglas Hoffman and John E.G. Bateson |
||
250 | _a5th ed. | ||
260 |
_aAustralia: _bCengage Learning, _c2017. |
||
300 | _ax, 458p. | ||
500 | _aHB | ||
546 | _aEng | ||
650 |
_a Service industries--Marketing _9275568 |
||
650 |
_aDienstleistung _9275569 |
||
650 |
_aMarketing _9275570 |
||
700 |
_a Bateson, John E. G. _9275571 |
||
942 | _cBK | ||
999 |
_c160485 _d160484 |