000 00604nam a22002057a 4500
020 _a9781285429786
082 _a658.8
_bHOS
100 _aHoffman, K. Douglas
_9275567
245 _aServices marketing
_b: concepts, strategies, & cases
_cK. Douglas Hoffman and John E.G. Bateson
250 _a5th ed.
260 _aAustralia:
_bCengage Learning,
_c2017.
300 _ax, 458p.
500 _aHB
546 _aEng
650 _a Service industries--Marketing
_9275568
650 _aDienstleistung
_9275569
650 _aMarketing
_9275570
700 _a Bateson, John E. G.
_9275571
942 _cBK
999 _c160485
_d160484