| 000 | 00707nam a22002177a 4500 | ||
|---|---|---|---|
| 020 | _a9783030048426 | ||
| 082 |
_a658.8 _bCAS |
||
| 245 |
_aCase studies on social marketing _b: a global perspective _cedited by M. Mercedes Galan-Ladero and Helena M. Alves |
||
| 260 |
_aSwitzerland: _bSpringer, _c2019. |
||
| 300 | _axiii, 252p. | ||
| 490 | _aManagement for Professionals | ||
| 500 | _aHB | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9276248 |
||
| 650 |
_aSocial responsibility of business _9276249 |
||
| 650 |
_aNonprofit organizations _9276250 |
||
| 650 |
_aEntrepreneurship _9276251 |
||
| 700 |
_aGalan-Ladero, M. Mercedes (ed.) _9276252 |
||
| 700 |
_a Alves, Helena (ed.) _9276253 |
||
| 942 | _cBK | ||
| 999 |
_c160563 _d160562 |
||