| 000 | 00573 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0072894822 | ||
| 082 |
_a658.8 _bPEE |
||
| 100 |
_aPerreault, William D. _9165235 |
||
| 245 |
_aEssentials of marketing _b: A global-managerial approach _cWilliam D. Perreault, Jr. and E. Jerome McCarthy |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bIrwin, McGraw-Hill, _c2000. |
||
| 300 | _avarious pages | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9165236 |
||
| 700 |
_aMcCarthy, E. Jerome (jt.auth) _9165237 |
||
| 942 | _cBK | ||
| 999 |
_c16267 _d16267 |
||