| 000 | 00528nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a0750615621 | ||
| 082 |
_a659.1 _bWIF |
||
| 100 |
_aWilmshurst, John _9124376 |
||
| 245 |
_aThe fundamentals of advertising _cJohn Wilmshurst and Adrian Mackay |
||
| 250 | _a2nd ed. | ||
| 260 |
_aOxford: _bButterworth-Heinemann, _c1999, |
||
| 300 | _bxv,384p. | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9160029 |
||
| 700 |
_aMackay, Adrian (jt.aut.) _9124378 |
||
| 942 | _cBK | ||
| 999 |
_c16285 _d16285 |
||