000 00626nam a22001697a 4500
100 _aZaman Khan, Sher
_9317207
245 _aBrand loyalty of cellular companies
_b: analysis of brand communication focused on customers' retention
_cSher Zaman Khan
260 _a1
_bAllama Iqbal Open University
_c2024.
300 _axii,135p.
500 _aHB
502 _aMPhil/MS
546 _aEng
650 _aDissertations, Academic--MPhil Mass Communication
_9317208
700 _aSupervised by Saqib Riaz, Dr.
_9317209
710 _aDepartment of Mass Communication
_cFaculty of Social Sciences & Humanities
_9317210
942 _cTHS
999 _c165243
_d165242