| 000 | 00485nam a2200157Ia 4500 | ||
|---|---|---|---|
| 020 | _a0-8442-2257-7 | ||
| 082 |
_a658.827 _bMAB |
||
| 100 |
_aMarconi, Joe _9124350 |
||
| 245 |
_aThe brand marketing book _b: creating, managing and extending the value of your brand _cJoe Marconi |
||
| 260 |
_aChicago: _bNTC Business Books, _c2001. |
||
| 300 | _bxi, 247p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aBrand name products-Marketing _9124351 |
||
| 942 | _cBK | ||
| 999 |
_c18014 _d18014 |
||