| 000 | 00488 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0256015678 | ||
| 082 |
_a658.8 _bMCB |
||
| 100 |
_aJerome McCarthy, E. _9125056 |
||
| 245 |
_aBasic Marketing _b: a managerial approach _cE. Jerome McCarthy and William D. Perreault |
||
| 250 | _a7th ed. | ||
| 260 |
_aHomewood: _bIrwin, _c1987. |
||
| 300 | _axviii, 749p. | ||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _9176212 |
||
| 700 |
_aPerreault, William D. (jt. auth) _9176213 |
||
| 942 | _cBK | ||
| 999 |
_c1895 _d1895 |
||