000 00440 a2200145 4500
082 _a658.8
_bDAB
100 _aMcCarthy, E. Jerome.
_9195221
245 _aBasic marketing
_b: a managerial approach
_cMcCarthy, E. Jerome and William D. Perreault
250 _a7th
260 _aHomewood:
_bRichard D. Irwin,
_c1981.
500 _aIncludes index
650 _aMarketing
_9195222
700 _aPerreault, William D.(jt. auth)
_9195223
942 _cBK
999 _c1908
_d1908