| 000 | 00528nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0256030197 | ||
| 082 |
_a658.8 _bMCB |
||
| 100 |
_aMcgarthy, E. Jerome _998823 |
||
| 245 |
_aBasic marketing _b: a managerial approach _cE. Jerome Mcgarthy and William D. Perreault. |
||
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Illinois: _bRichard D. Irwin, _c1984. |
||
| 300 | _bxviii, 841p. | ||
| 500 | _aIncludes index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9163821 |
||
| 700 |
_aPerreault, William D. (jt.Auth) _9163822 |
||
| 942 | _cBK | ||
| 999 |
_c1909 _d1909 |
||