000 00624 a2200205 4500
020 _a0256027129
082 _a658.8
_bPEP
100 _aPeter, J. Paul
_9120984
245 _aA preface to marketing management
_cJ. Paul Peter, James H. Donnelly, and Lawrence X. Tarpey
250 _aRevised
260 _aPlano, Texas:
_bBusiness Publications,
_c1982.
300 _bxii, 275p.
500 _aPB
504 _aIncludes bibliography and index
546 _aEng
650 _aMarketing management
_9174183
700 _aDonnelly, James H. (jt.auth)
_9174184
700 _aTarpey, Lawrence X. (jt.auth)
_9174185
942 _cBK
999 _c1914
_d1914