| 000 | 00433nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0060443596 | ||
| 082 |
_a658.800973 _bMCM |
||
| 100 |
_aMcDaniel, Carl. _9125104 |
||
| 245 |
_aMarketing _cCarl McDaniel |
||
| 250 | _a2nd | ||
| 260 |
_aCambridge: _bHarper & Row, Publishers, _c1982. |
||
| 300 | _axix, 772p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-United States-Case studies _9124412 |
||
| 942 | _cBK | ||
| 999 |
_c1935 _d1935 |
||