| 000 | 00495nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0060443553 | ||
| 082 |
_a658.800973 _bMCM |
||
| 100 |
_aMcDaniel, Carl D. _9124411 |
||
| 245 |
_aMarketing _b: an integrated approach _cCarl D. McDaniel |
||
| 260 |
_aNew York: _bHarper & Row, _c1979. |
||
| 300 | _axiv, 544p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-United States-Case studies _9124412 |
||
| 650 |
_aMarketing-United States _9124413 |
||
| 942 | _cBK | ||
| 999 |
_c1936 _d1936 |
||