000 00514nam a2200181Ia 4500
020 _a0538813687
082 _a658.8
_bLAP
100 _aLamb, Charles W.
_998941
245 _aPrinciples of marketing
_cDr. Charles W. Lamb, Jr jt. athr.
260 _aCincinnati, Ohio:
_bSouth-Western,
_c1992.
300 _axxxiv, 757p.
500 _aIncludes index
546 _aeng
650 _aMarketing-Management
_9162371
700 _aHair, Joseph F. [jt.athr.]
_9162372
700 _aMcDaniel, Carl.
_9162373
942 _cBK
999 _c1960
_d1960