| 000 | 00429 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a8120403355 | ||
| 082 |
_a658.8 _bMRE |
||
| 100 |
_aBanerjee, Mrityunjoy _9120700 |
||
| 245 |
_aEssentials of modern marketing _cMrityunjoy Banerjee |
||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi: _bOxford & IBH Publishing, _c1988. |
||
| 300 | _axii, 457p | ||
| 500 | _aIncludes bibliography and index | ||
| 650 |
_aAdvertising _9120701 |
||
| 942 | _cBK | ||
| 999 |
_c1971 _d1971 |
||