000 00475nam a2200157Ia 4500
082 _a658.8
_bSHM
100 _aShaw, Steven J.
_9124605
245 _aMarketing in business management
_b: text and readings
_cSteven J. Shaw and C. McFerron Gittinger
260 _aNew York:
_bMacmillan,
_c1963.
300 _aviii, 472p.
500 _aIncludes bibliography
546 _aeng
650 _aManagement
_9124663
700 _aGittinger, C. McFerron (jt. auth)
_9124664
942 _cBK
999 _c1980
_d1980