000 00438 a2200145 4500
082 _a658.8
_bWEM
100 _aWeilbacher, William M.
_9124331
245 _aMarketing management cases
_b:planning and executing marketing strategy
_cWeilbacher, William M.
250 _a4th
260 _aNew York:
_bMacmillan,
_c1986.
300 _bx, 390p
650 _aMarketing-Management-Case studies
_9123830
650 _aMarketing
_9124333
942 _cBK
999 _c1987
_d1987