000 00327nam a2200133Ia 4500
082 _a658.8
_bWID
100 _aWillsmer, Ray L.
_9124017
245 _aDirecting the marketing effort
_c Ray L. Willsmer
260 _aLondon:
_bStaples press,
_c1971.
300 _b439p
546 _aeng
650 _aMarketing
_9124019
942 _cBK
999 _c1989
_d1989