000 00321nam a2200133Ia 4500
082 _a658.8
_bWID
100 _aWillsmer, Ray L
_9124017
245 _aDirecting the marketing effort
_cRay L. Willsmer
260 _aLondon:
_bPan Books,
_c1975.
300 _b414p
546 _aeng
650 _aMarketing
_9124018
942 _cBK
999 _c1990
_d1990