000			00399nam a2200145Ia 4500
082			_a658.802 _bBUM
100			_aBuell, Victor P. _9125112
245			_aMarketing management _b: a strategic planning approach
260			_aNew York: _bMcGraw-Hill, _c1984.
300			_axxi, 682p.
500			_aIncludes index and bibliography
546			_aeng
650			_aMarketing-Management _9125113
942			_cBK
999			_c1991 _d1991