| 000 | 00555 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0471552542 | ||
| 082 |
_a658.83 _bAAM |
||
| 100 |
_aAaker David A. _9182035 |
||
| 245 |
_aMarketing research _cDavid A. Aaker, V. Kumar and Day George S. |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bJohn Wiley & Sons, _c1990. |
||
| 300 | _axvi, 739p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing research _9182036 |
||
| 700 |
_aDay, George S. (jt. auth) _9182037 |
||
| 700 |
_aKumar, V. (jt. auth) _9182038 |
||
| 942 | _cBK | ||
| 999 |
_c2014 _d2014 |
||