000 00415 a2200145 4500
082 _a658.83
_bCHM
100 _aChurchill, Gilbert A.
_9123973
245 _aMarketing research
_b: methodological foundetions
_cChurchill, Gilbert A.
250 _a4th
260 _aChicago:
_bThe Dryden,
_c1979.
300 _axx, 896p
500 _aIncludes bibliography and index
650 _aMarketing research
_9124436
942 _cBK
999 _c2016
_d2016