000 00387nam a2200145Ia 4500
082 _a658.834
_bRUC
100 _aRunyon, Kenneth E.
_9124553
245 _aConsumer behavior and the practice of marketing
_cKenneth E. Runyon
260 _aColumbus:
_bCharles E Merrill,
_c1977.
300 _a472p.
500 _aIncludes index
546 _aeng
650 _aConsumers
_9160958
942 _cBK
999 _c2020
_d2020