| 000 | 00490nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0030600499 | ||
| 082 |
_a659.1 _bDUA |
||
| 100 |
_aDunn, S. Watson _9124004 |
||
| 245 |
_aAdvertising _b: Its role in modern marketing _cS. Watson Dunn and Arnold M.Barban. |
||
| 250 | _a5th | ||
| 260 |
_aChicago: _bDryden Press, _c1982. |
||
| 300 | _b710p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9161365 |
||
| 700 |
_aBarben, Arnold M.(jt.auth) _9161366 |
||
| 942 | _cBK | ||
| 999 |
_c2045 _d2045 |
||