| 000 | 00598nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0898595150 | ||
| 082 |
_a659.1019 _bPSY |
||
| 245 |
_aPsychological processes and advertising effects _b: Theory, research, and applications _cedited by Linda F. Alwitt and Andrew A. Mitchell |
||
| 260 |
_aHillsdale, N. J: _bLawrence Erlbaum, _c1985. |
||
| 300 | _bix, 305p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising-Psychological aspects-Addresses, essays, lectures _9124779 |
||
| 700 |
_aAlwitt, Linda F.(ed.) _9160027 |
||
| 700 |
_aMitchell, Andrew A.(ed.) _9160028 |
||
| 942 | _cBK | ||
| 999 |
_c2053 _d2053 |
||