| 000 | 00493nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0534084547 | ||
| 082 |
_a659.1072 _bFLF |
||
| 100 |
_aFletcher, Alan D. _9160002 |
||
| 245 |
_aFundamentals of advertising research _cAlan D. Fletcher |
||
| 250 | _a3rd Edition | ||
| 260 |
_aCalifornia: _bWadsworth, _c1988. |
||
| 300 | _bxiii, 322p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising-Research _9101573 |
||
| 700 |
_aBowers, Thomas A.(jt. auth) _9160003 |
||
| 942 | _cBK | ||
| 999 |
_c2054 _d2054 |
||