000 00421nam a2200157Ia 4500
020 _a0024251208
082 _a659.20973
_bWEC
100 _aWeilbacher, William M.
_9124331
245 _aCases in advertising
_cWilliam M. Weilbacher
260 _aNew York:
_bMacmillan,
_c1981.
300 _bix, 351p
500 _aIncludes index
546 _aeng
650 _aAdvertising-United States-Case studies
_9125419
942 _cBK
999 _c2064
_d2064