000 00497nam a2200193Ia 4500
001 66472
008 080728s9999 xx 000 0 und d
082 _a658.83
_bTUM
090 _c2263
_d2263
100 _aTull, Doanld S.
245 _aMarketing research
_bmeasurement and method
_hBOOK
250 _a5th
260 _aNew York
_bMacmillan
_c1990
300 _bxxiv, 683p
500 _aIncludes index
546 _aeng
650 _aMarketing-Research-Case studies
942 _cBOOK
_k658.83 TUM
999 _c2078
_d2078