000 00499nam a2200193Ia 4500
020 _a0882442896
082 _a659.1
_bBUA
100 _aBurton, Philip Ward
_9124098
245 _aAdvertising fundamentals
_cPhilip Ward Burton and J. Robert Miller
250 _a2nd ed.
260 _aOhio:
_bGrid,
_c1976.
300 _axii, 688p.
500 _aHB
504 _aIncludes index
546 _aEng
650 _aAdvertising
_9171230
700 _aMiller, J. Robert (jt. auth.)
_9171231
942 _cBK
999 _c2107
_d2107