000 00464nam a2200169Ia 4500
082 _a659.1
_bPRA
245 _aThe practice of advertising
_cedtied by Norman A. Hart and james O' Connor
250 _a2nd Ed.
260 _aLondon:
_bHeinemann,
_c1983.
300 _axx, 252p.
500 _aIncludes index
546 _aeng
650 _aTelevision advertising
_960761
700 _aHart, Norman A.
_9123931
700 _aO' Connor, James(ed)
_9159335
942 _cBK
999 _c2111
_d2111