000			00382nam a2200157Ia 4500
082			_a659.1 _bRUA
100			_aRunyon, Kenneth E. _9124553
245			_aAdvertising
250			_a2nd ed.
260			_aColumbus: _bCharles E. Merrill Publishing Company, _c1984.
300			_bxiii, 702p.
500			_aIncludes index
546			_aeng
650			_aAdvertising _9164502
942			_cBK
999			_c2113 _d2113