| 000 | 00396nam a2200145Ia 4500 | ||
|---|---|---|---|
| 082 |
_a659.112 _bSTM |
||
| 100 |
_aStarch, Daniel _9124245 |
||
| 245 |
_aMeasuring advertising readership and results _cDaniel Starch |
||
| 260 |
_aNew York: _bMcGraw-Hill, _c1966. |
||
| 300 | _bxi, 270p | ||
| 500 | _aIncluding Appendix & Index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising-Research _9101573 |
||
| 942 | _cBK | ||
| 999 |
_c2119 _d2119 |
||