| 000 | 00463nam a2200169Ia 4500 | ||
|---|---|---|---|
| 082 |
_a659.1072 _bFLF |
||
| 100 |
_aFletchers, Alan D _9101572 |
||
| 245 | _aFundamentals of advertising research | ||
| 250 | _a3rd | ||
| 260 |
_aBelmont, California _bWadsworth Publishin _c1988 |
||
| 300 | _bxiii, 322p | ||
| 500 | _aIncludes index and bibliography | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising-Research _9101573 |
||
| 700 |
_aBowers, Thomas A _9101574 |
||
| 942 | _cBK | ||
| 999 |
_c21300 _d21300 |
||