000 | 00498nam a2200181Ia 4500 | ||
---|---|---|---|
020 | _a0130263125 | ||
082 |
_a658.8 _bKOP |
||
100 |
_aKotler, Philip _931965 |
||
245 |
_aPrinciples of marketing; _cPhilip Kotler and Gary Armstrong, |
||
250 | _a12th ed. | ||
260 |
_aNew Jersey: _bPrentice-Hall, _c2001. |
||
300 | _axxxi,785p. | ||
500 | _aIncludes bibliography and index | ||
546 | _aeng | ||
650 |
_aMarketing _9172633 |
||
700 |
_aArmstrong, Gary (jt. auth) _9124330 |
||
942 | _cBK | ||
999 |
_c22385 _d22385 |