000 | 00537 a2200169 4500 | ||
---|---|---|---|
082 |
_a658.8 _bPEE |
||
100 |
_aPerreault, William D. _9161488 |
||
245 |
_aEssentials of marketing _ba global managerial approach _cWilliam D. Perreault and E. Jerome McCarthy |
||
250 | _a10th reprint | ||
260 |
_aIslamabad: _bNational book Foundation, _c2007. |
||
300 | _axi,638p. | ||
500 | _aIncludes bibliographical references and index | ||
546 | _aeng | ||
650 |
_aMarketing _9161489 |
||
700 |
_aMcCarthy, E. Jerome _9161490 |
||
942 | _cBK | ||
999 |
_c22542 _d22542 |