000 00537 a2200169 4500
082 _a658.8
_bPEE
100 _aPerreault, William D.
_9161488
245 _aEssentials of marketing
_ba global managerial approach
_cWilliam D. Perreault and E. Jerome McCarthy
250 _a10th reprint
260 _aIslamabad:
_bNational book Foundation,
_c2007.
300 _axi,638p.
500 _aIncludes bibliographical references and index
546 _aeng
650 _aMarketing
_9161489
700 _aMcCarthy, E. Jerome
_9161490
942 _cBK
999 _c22542
_d22542