000 00514nam a2200181Ia 4500
020 _a0072552174
082 _a658.8
_bPEM
100 _aPeter, Paul
_9124322
245 _aMarketing management
_b: knowledge and skills
_cJ. Paul Peter and James H. Donnelly, Jr.
250 _a7th ed.
260 _aNew York:
_bMcGraw-Hill,
_c2004
300 _axix, 876p.
500 _aIncludes index
546 _aeng
650 _aMarketing management
_9124323
700 _aDonnelly, James H. (jt. auth)
_9124324
942 _cBK
999 _c22546
_d22546