| 000 | 00541nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a007072069X | ||
| 082 |
_a659.1 _bWRA |
||
| 100 |
_aWright, John S _9160668 |
||
| 245 |
_aAdvertising _cJohn S. Wright, Willis L. Winter and Sherilyn K. Zeigler |
||
| 250 | _a5th | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1982. |
||
| 300 | _bxiv,545p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9162024 |
||
| 700 |
_aWinter, Willis L. (jt. auth) _9160669 |
||
| 700 |
_aZeigler, Sherilyn K.(jt. auth) _9162025 |
||
| 942 | _cBK | ||
| 999 |
_c22889 _d22889 |
||