000 00478nam a2200181Ia 4500
005 20250829155157.0
020 _a0256028435
082 _a658.8
_bBUM
100 _aBusch, Paul S
_961794
245 _aMarketing
_b: strategic foundations
_cPaul S.Busch
260 _aHomewood:
_bIrwin,
_c1985.
300 _axxii, 881p.
500 _aIncludes index
546 _aEng
650 _aMarketing management
_9162482
700 _aHouston, Michael J. (jt.auth)
_9162483
942 _cBK
999 _c24796
_d24796