| 000 | 00590nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a0026356015 | ||
| 082 |
_a658.8 _bMAM |
||
| 100 |
_aMason, Ralph E. _9127381 |
||
| 245 |
_aMarketing _b: practices and principles _cRalph E. Mason, Patricia Mink Rath and Stewart Husted |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1986. |
||
| 300 | _aviii, 439p. | ||
| 500 | _aIncludes bibliographies and index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9196450 |
||
| 700 |
_aRath, Patricia Mink (jt. auth) _9127383 |
||
| 700 |
_aHusted, Stewart W. (jt. auth) _9127384 |
||
| 942 | _cBK | ||
| 999 |
_c25309 _d25309 |
||