000 00513nam a2200181Ia 4500
020 _a81-229-0176-X
082 _a070.195
_bWAM
100 _aWarner, Charles
_928609
245 _aMeida selling
_b: broadcast, cable, print, and interactive
_cCharles Warner and Josheph Buchman
250 _a3rd
260 _aDelhi:
_bSurjeet Publications,
_c2004.
300 _axiv, 598p
500 _aIncludes index
546 _aeng
650 _aMass Communication
_928610
700 _aBuchman, Joseph
_928611
942 _cBK
999 _c26068
_d26068